DEALERSHIP GROWTH PARTNER, FOCUSED ON MEASURABLE REVENUE OUTCOME.
AVG. CPL REDUCTION
DEALER ACCOUNT OWNERSHIP
NO AD SPEND %
Whether you’re a standalone rooftop, enterprise group, or 20-group, we eliminate agency fluff. Backed by over 200 years of combined automotive and digital experience, our team speaks your language and brings true expert execution to your store. By synchronizing your digital strategy with your live inventory, we turn sitting units into gross profit.
Our operating commitments that set RPM apart from traditional agency models. Less handoff, more accountability, and better alignment with your revenue goals.
You get direct access to a dedicated senior strategist who builds, optimizes, and tests campaigns based on your specific direction. Because the car business doesn't stop on Friday night, our team spans multiple US timezones to keep your store covered for more hours of the day. If your inventory goes down or an ad account stalls on a busy Saturday, you won't get a bot or an automated email. You will get a real person on our team who jumps in to help you fix it
Zero cookie-cutter automation. We deliver an inventory-first strategy backed by full-service execution, from paid search to custom creative, hyper-tailored to your specific market demographics, regional tier rules, and live inventory turn.
We act an in-house marketing engine, without the overhead. We provide absolute clarity on performance, a 100% breakdown of management fees versus ad spend, and total dealer ownership of your accounts. If you ever leave, your data stays with you.
To keep our focus strictly on your bottom line, we charge a flat hourly rate rather than a percentage of your ad spend. This completely removes any agency incentive to overspend your budget and keeps our team focused entirely on your ROI. Our strategies are fully compliant, and we handle the entire submission process on your behalf to ensure you get every co-op dollar you deserve.
Revenue Performance Marketing (RPM) was founded on a simple realization: as automotive marketing grew more automated, it lost the human touch. True partnerships were replaced by AI dashboards, and real dealer relationships became an agency buzzword rather than a daily practice.
We’re building something different.
As AI and total automation become deeply integrated into daily operations, the human component becomes the ultimate competitive advantage. AI can launch a campaign, but it cannot understand your specific market variables, your unique inventory aging pressures, or the nuances of your 20-group benchmarks.
Co-founded by industry veterans Nicole Bennett and Heidi McIvor-Allen, RPM is a powerhouse, women-owned, full-service agency designed for dealers who value transparency, accountability, and real-world growth. We’ve traded the “big agency” fluff for a lean, expert-led team that prioritizes your results.
We don’t just deliver data; we deliver a partnership that lasts longer than a contract.
